Discover Pulse · All reports
Pick your category and see what people actually said about the brands, launches and moments in it. Each report reads one real conversation in full.
54 reports
Complex Con 2026 brought the streetwear world to Los Angeles under the creative direction of Playboi Carti and Hiroshi Fujiwara. Fans expected exclusive drops, big names, and the usual hype.
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The film adaptation of Colleen Hoover's Verity, starring Anne Hathaway, Dakota Johnson, and Josh Hartnett, opened to a gap between critics and audiences. Critics called it too sleek or too trashy. A ...
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DC Studios made Lanterns as a small-town murder mystery in the style of an HBO crime drama, with very little cosmic spectacle. The bet was that a grounded, prestige tone would bring in viewers who ...
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The Last Ditch, a small queer bar in Greenfield, Massachusetts, had required patrons to wear KN95 masks. On August 31, it announced mask-optional Saturday nights, a change the Boston Globe reported ...
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In September, an athlete at a Hyrox race in Beijing had a bodily accident mid-race, kept going, and crossed the line first. Footage of the moment spread worldwide within a day.
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In September, Fenty Skin, Glow Recipe, and Huda Beauty all launched hydrogel eye patches. Same twist-open tub. Same three-week window.
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Seven years after Avengers: Endgame broke global box office records, Marvel Studios put it back in theaters. The September 25 re-release, Avengers: Endgame Encore, added new footage that sets up ...
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On September 9, sports betting app Novig launched a campaign starring Sydney Sweeney. Female athletes and commentators pushed back fast, and the argument spread well beyond sports.
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Nike's "Who Runs NYC" street race put up a prize that got everyone's attention: $4,000 toward rent. The event ran Lower East Side sprints and relays with DJs and street closures.
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Apple's September 9 event was its first under new CEO John Ternus, and it introduced Apple's first foldable, the iPhone Duo, alongside the iPhone 18 lineup, a new Apple Watch, and AirPods 5.
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Silo's third season had a lot riding on it. The first two seasons built a loyal following without much cultural noise, and Season 3 split the story across two timelines: Juliette's fight in the ...
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On August 18, Callaway and Good Good Golf released a co-branded driver ad that showed a male golfer shoving a female golfer. Both brands pulled it, apologized, and pledged donations to domestic ...
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Niu Lai is an animated film made on a $200 budget. It looks a lot like a PowerPoint presentation, it went viral as a joke, and it has grossed more than $4 million.
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In late August, Target pulled a children's Halloween costume from its Hyde & EEK! line after people said it resembled blackface. The company apologized.
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Every August, a quiet corner of the internet turns into a stadium. Botanical gardens load giant Victoria waterlily pads with weight, film the results and see whose pad holds the most before it sinks.
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Coyote vs. ACME spent years as the movie a studio finished and then shelved. Fans campaigned to get it released, and when it finally hit theaters this summer, the open question was simple: would all ...
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When Louis Vuitton and Singer Vehicle Design unveiled their custom Porsche 911 collaboration, they thought they were launching the ultimate fusion of high fashion and high performance. Instead, they ...
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Before revealing its mascot, Portland's new WNBA team, the Fire, left glitter-flecked scorch marks at landmarks around the city. Local TV covered them as a mystery, and for a few days nobody said who ...
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The tragedy of Hayden Panettiere’s passing should have been a moment of shared grief. Instead, her death ignited an explosive consumer revolt against Neutrogena and its parent company, Kenvue. As old ...
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In September, the Portland City Council approved $120 million toward Moda Center renovations. The money comes with a condition: the Trail Blazers sign a lease to stay in Portland through 2050.
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Nantucket Lightship Baskets entered the summer as a quiet luxury staple, celebrated for their 19th-century origin and master craftsmanship. By August, they were at the center of a viral internet ...
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Behind every viral TikTok trend lies an unwritten rule: The audience will let you join the party, but they will drag you if you ruin the vibe.
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Sol de Janeiro built its following on sweet, tropical body mists. In July, the brand launched Cheiroso, its first line of men's colognes. A brand known for pink bottles and gourmand scents now had to ...
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Imagine dropping $200 on a mystery vacation package hoping for a sun-drenched beach in Portugal, only to open your reveal email and realize you've been booked on a weekend flight to Orlando. Or even ...
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When Coca-Cola launched "Project Fizzion," the corporate strategy looked like a slam dunk: use cutting-edge AI software to instantly scale and localize assets across 200 global markets while leaning ...
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Imagine designing what should be a commercial home run: hosting in-store birthday parties for 13-year-olds to establish their very first beauty ritual. At $42 per guest, Ulta wanted to reclaim tween ...
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When a studio drops a trailer for a Sundance indie film, the playbook is usually predictable: lean into critical acclaim, spotlight prestigious award-winning actors, and let quiet themes of ...
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For years, frozen PB&J sandwiches were treated as a school lunchbox staple. But when social chatter exploded with Division I football players, gym-goers, and airport travelers eating them ...
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It was supposed to be a wholesome local story: a Seattle raccoon named Jimothy, identifiable by his short spine syndrome and distinctive orb-like appearance, capturing the hearts of the Pacific ...
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It started with a tweet. Flavor Flav, already a vocal supporter of U.S. women athletes, promised a celebration, and by summer SHE Weekend had brought more than 100 U.S. women Olympians and ...
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Formula 1 is actively trying to reach younger and casual audiences to extend their brand beyond hardcore viewers.
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Tellagence Discover analyzed 105,200 public posts and news articles tracking Kelsey Pfendler’s solo row from California to Hawaii. The takeaway? Even when a human accomplishes a record-breaking ...
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When Nike pulled the Air Max 95 "Konbini Pack" from its SNKRS app right before its scheduled July 11th release, sneakerheads knew something was up. The shoe sported 7-Eleven's unmistakable orange, ...
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Tellagence Discover analyzed 7,000 records across social platforms and global news outlets covering the June 26, 2026, Egypt vs. Iran World Cup match in Seattle. The headline finding: the match ...
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Tellagence Discover audited 32,400 verified posts tracking the viral "Cakegate" dispute between two CakeTok creators. The headline finding: the copyright war split the internet, but it never touched ...
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Tellagence Discover analyzed 5,700 records tracking prediction markets and gambling platforms in July 2026. The headline finding: while young men chase political odds like sports scores, AI-powered ...
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Not Suitable for Work, the Mindy Kaling-produced Hulu comedy, wrapped its first season with a loyal audience and an open question about Season 2.
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FX's Adults earned good reviews and a Season 2 renewal, but its audience split. Some Gen Z viewers called its take on their generation performative, while older millennials found it fresh.
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Tellagence Discover analyzed 37,200 records tracking the 2026 Hopecore resurgence across social and video platforms. The headline finding: passive "feel-good" content is a trap — the real growth is ...
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Tellagence Discover analyzed 8,400 industry conversations about Cannes Lions across two festival cycles. The headline finding: the "creator takeover" everyone's arguing about is actually the ...
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Tellagence Discover audited 11,900 records tracking public sentiment ahead of Waymo's Portland launch. The headline finding: before a single passenger has taken a ride, the city's sentiment is ...
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Tellagence Discover analyzed 12,600 organic social records from June 2025 to June 2026, tracking viewer behavior across UK and US iterations of Love Island. The finding that should be in every ...
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Earlier this month we looked at @FreddyLA7, the German soccer fan whose road trip between 2026 World Cup matches turned into a national pastime. (Here's our first read.) The story kept growing, so we ...
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Tellagence Discover analyzed 31,100 fan conversations across six platforms during the 2026 FIFA World Cup, tracking cross-cultural dynamics in 16 North American host cities. The headline finding: the ...
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Tellagence Discover analyzed 39,100 records of consumer conversation around 2026 FIFA World Cup brand activity, from official sponsors to non-endemic ambush campaigns. The finding that rewrites the ...
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Tellagence Discover analyzed 157,900 multi-platform records tracking @FreddyLA7's viral road trip through the American South. The headline finding: the most engaging World Cup content right now isn't ...
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Tellagence Discover analyzed 85,900 social and news records surrounding the 2026 NBA Finals between the New York Knicks and the San Antonio Spurs. The finding: the game was the least interesting part.
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A five-month Discover audit of Needoh across 11 platforms finds a product with extraordinary viral reach, a 3:1 positive sentiment ratio, and a microwave safety crisis spreading through the exact ...
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A 10-month analysis of 112,600 records on Euphoria female representation finds that Gen Z audiences have separated the show's bold aesthetic from its toxic narrative — and beauty brands still ...
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Tellagence Discover analyzed 12 months of Busch Light Apple conversation across 11 platforms. What we found has nothing to do with beer.
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Tellagence Discover analyzed 12 months of '2016 is the new 2016' conversation across 11 platforms.
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Tellagence Discover analyzed two months of the speed run phenomenon across 9 platforms. The headline sentiment read was 56% neutral — balanced. The data was not.
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Tellagence Discover analyzed six months of looksmaxxing conversation across 7 platforms. The finding: a mental health crisis wearing the aesthetic of self-optimization.
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Tellagence Discover analyzed two months of the Dr Pepper 'Good and Nice' viral moment across 9 platforms. The positive sentiment was real. The compensation debate was the risk nobody saw coming.
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Want to see what Discover has to say about your brand? Every Pulse Report on this page started as a question someone was curious about. If you're wondering what your audience is actually saying — or what a competitor's audience is saying — we can point Discover at it and find out.